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  African Evaluation Database
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Id
1830
Source
3IE
Document Type
Article
URL
#http://qje.oxfordjournals.org/content/125/1/263.full.pdf+html#
Document Title
None
first_auth_inst_country
None
Title
What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
Type of Study
None
Publication Year
2010
Partners
None
Funding Details
None
Government Dept Ministry
None
Authors
Marianne Bertrand; Dean Karlan; Sendhil Mullianathan; Eldar Shafir; Jonathan Zinman
Sectors
Finance; Consumer Credit
Authors and Affiliations
Bertrand, Marianne:
Institutions
None
Author Email
None
Regions
Countries
South Africa