Analysis of the economic impacts of cultural festivals: The case of calabar carnival in Nigeria
University of Calabar, Department of Marketing, Calabar, Nigeria; Cross River University of Technology, Calabar, Nigeria
This study investigates the economic impacts of the Calabar Carnival Festival in Nigeria. A convenience sample of 464 attendees was used for the study. A semistructured, self-administered questionnaire was employed in collecting relevant social and economic data from respondents. The result supported the claim that event tourism has positive economic impacts on the host community. © University of the Aegean.