What contributes to the enhanced use of customer, competition and technology knowledge for product innovation performance?. A survey of multinational industrial companies' subsidiaries operating in China
Industrial Marketing Management
Department of Marketing, Hong Kong Baptist University, Hong Kong; School of Economic and Business Sciences, University of Witwatersrand, Johannesburg, South Africa; Department of Marketing, Fox School of Business and Management, Temple University, 523 Alter Hall, Philadelphia, PA 19122, United States
This study extends an emerging research area in knowledge management to new product development by empirically examining the factors associated with the use of different types of knowledge flows from various sources and product innovation performance (i.e., market success of new products) in the multinational companies' subsidiaries in China. The findings seem to indicate the vitality of considering a broad spectrum of knowledge management related variables such as a subsidiary's product development strategy, market conditions it faces, its knowledge capacity and knowledge support structure. Furthermore, we found that subsidiaries with better performance are generally excel in the use of competition knowledge flow, the development of moderate innovative products, communication among different functional departments or product development groups, the codification of knowledge, and a supportive culture. © 2008.