The influence of innovation on the performance of small and medium enterprises in Zimbabwe
Journal of African Business
Department of Marketing, Chinhoyi University of Technology, Chinhoyi, Zimbabwe; Ministry of Small and Medium Enterprises and Cooperative DevelopmentHarare, Zimbabwe
Abstract: Based on a survey of 200 SMEs, this research investigated innovation’s influence on the performance of small and medium enterprises (SMEs) in Harare, Zimbabwe. The study found that SMEs were somewhat innovative. The performance of SMEs was found to somewhat increase over the period SMEs were innovating. Innovation was found to positively predict the performance of SMEs. Organizational innovation and product innovation positively predicted the performance of SMEs while marketing innovation and process innovation did not. The influence of innovation on enterprise performance varied from industry to industry. The research has implications for managers and future researchers. © 2015 Taylor & Francis.
firm size; industrial performance; industrial production; innovation; small and medium-sized enterprise; technological development; Harare [Zimbabwe]; Zimbabwe